Vijay and Nayanthara as brand ambassadors for the IPL in Chennai Super Kings

India Cements, who have got the rights for the Chennai team of the Indian Premier League (IPL), plans to maneuver on a revenue model involving advertisements on players’ helmets, sponsorship for T-shirts, gate collections, and revenue sharing agreements with BCCI and television rights holder Sony.

The company today announced that it has signed up Tamil actors Vijay and Nayanthara as brand ambassadors for the team - Chennai Super Kings. India Cements executive president T S Raghupathy and former cricketer Krishnamachari Srikkanth were present on the occasion. Vijay and Nayanthara will endorse Chennai Super Kings, appear on hoardings and IPL television ads, and also turn up at all team matches to cheer captain M S Dhoni and his team.

Vijay vowed that he would be part of every promotional activity of the team and will attend the first home game at Chepauk here on April 23. However Nayanthara was not present on the occasion.The first match is likely to be held on April 23 in Chennai followed by one each in Mohali, Kolkata and Mumbai.

Chennai Super Kings’ logo is that of a roaring lion with the tagline: Fearless entertainers who will play to win.